Design Research + Strategy

Youth Tech Health

What if providing contraception feedback was as fun and easy as a BuzzFeed quiz?

// Ideation, Rapid Prototyping

// YTH Live 2017 Design Challenge Winner, First Place

 

THE CHALLENGE

FHI 360 was interested in new ways to use social media-based platforms to support interaction with and feedback from adolescents with respect to reproductive health and contraception, in order to improve the development of future contraceptive options.

Project: F#@k, Marry, Kill: The Contraceptive Edition
Collaborators: Marta Cabral (UCSF), Jill Eversole (UCSF)
Context: This project was developed as a submission for YTH Live 2017: The Youth Tech and Health Conference Design Challenge.

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THE PROCESS

  • Expert and user interviews

  • Contextual inquiry

  • Ideation

  • Rapid prototyping


THE RESULTS

Leveraging SnapChat sponsored content as the medium, the immediacy of emoji reactions as the feedback mechanism, and the satisfaction of a BuzzFeed-style quiz as the incentive, our solutions asks for quick feedback to gain directional data on contraceptive side effect tolerance and preferences, in order to gather data from a wide audience in order to improve contraceptive options for all.

Judged by a panel from IDEO.org, Gates Foundation, and FHI 360, the project came in first place. We are currently partnering with FHI 360 and YTH to further iterate on and advance our concept. 

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