What if providing contraception feedback was as fun and easy as a BuzzFeed quiz?
// Ideation, Rapid Prototyping
// YTH Live 2017 Design Challenge Winner, First Place
Leveraging SnapChat sponsored content as the medium, the immediacy of emoji reactions as the feedback mechanism, and the satisfaction of a BuzzFeed-style quiz as the incentive, our solutions asks for quick feedback to gain directional data on contraceptive side effect tolerance and preferences, in order to gather data from a wide audience in order to improve contraceptive options for all.
Judged by a panel from IDEO.org, Gates Foundation, and FHI 360, the project came in first place. We are currently partnering with FHI 360 and YTH to further iterate on and advance our concept.