How can we design a user research system that is sweeping yet actionable?
// User Research Strategy and Execution
Virta Health needed to gather feedback and insight on the new user experience during patients' first 60 days in order to guide product direction in a systematic and strategic way.
My mission: design the end-to-end research strategy and materials for a New User Experience Research Kit.
Project: New User Experience Research Kit for Virta Health
Context: Freelance project
Facilitated brainstorming session to surface a number of questions related to different aspects of the user journey
Conducted internal cross-functional interviews to identify more top of mind issues and prioritized focus areas
Honed in on the most actionable and relevant areas of research and articulated key questions
Designed a mixed-method approach and developed all associated research materials (e.g., recruitment parameters, incentive plans, surveys, interview protocols, email outreach communication, and experience sampling methods)
Shared new user research kit in company-wide presentation
I developed a mixed-methods approach to gathering user insights, including surveys, interviews, and experience sampling, and socialized the new user research kit in a company-wide presentation.
I am currently leading the execution of the user research strategy I designed, including recruitment, interviews, contextual inquiry and insight analysis. This pilot study will provide a more targeted investigation into the new user experience, as well as serve as a proof of concept for user research approaches at Virta moving forward.
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